Thule Truck Racks & Leer Truck Caps Announce Partnership

A representative from Thule recently announced it is to be the exclusive supplier for Leer fiberglass truck caps. Thule Inc., world leader in car and truck rack systems, and Leer, the truck accessory industry’s leading brand of pickup truck caps and tonneaus, have formed a strategic partnership where Thule is to be the exclusive supplier of roof rack products for Leer’s line of fiberglass truck caps. The companies will also cross-promote each other through their websites, collateral materials, and other marketing efforts.

“Leer is the undeniable leader when it comes to truck caps, and together we will provide truck owners with the best solutions for transporting their gear safely, easily, and in style,” stated Fred Clark, President, Thule Inc. “Active families need the capabilities of today’s pickup trucks for work and play – and a Thule-equipped Leer truck cap gives them the ability to take all their cargo, sports equipment and other gear along with them no matter where they go.”

“Thule is more than just a car rack company, they are an innovative leader who understands our customers and our business,” remarked Bruce Freeman, President, Truck Accessories Group. ”Thule truck racks fit perfectly with our ongoing campaign to encourage truck cap purchasers to ‘gear up their Leer.’ We look forward to the retail appeal and brand strength Thule brings to our product line.”

Effective November 1, 2005, Thule will be the only factory installed rack systems offered for the LEER line of fiberglass truck caps. In addition to a basic rack system of Top-Tracks, foot packs, load bars and locks, Thule Accessories will be included in popular Leer Special Edition packages. Early in 2006, consumers will also be able to add Thule’s new Rapid Aero load bars, Castaway fishing rod carrier and Escape, Nomad & Quest roof bags, to their made to order Leer cap. Leer retailers will also be able to offer their retail customers popular Thule ski, bike, canoe and kayak rack accessories at their retail locations.

Thule will be promoting truck caps on its website as an ideal way to increase a truck’s cargo capacity while enabling the user to take full advantage of Thule’s multi-sport roof rack systems. Thule also plans to outfit some of their Envoys who travel the country conducting retail training and supporting consumer and retail sales events with new vehicles outfitted with Leer caps.

Both companies offer industry leading warranties. Thule Inc. announced earlier in 2005 that they will be offering an industry leading Lifetime Warranty program on all its products beginning in January, 2006. The addition of a Thule truck roof rack system to a Leer cap, gives Leer cap buyers a wide range of options for carrying luggage, cargo, sports gear and other loads on top of the cap, while reserving the space inside the cap for items that require shelter from the elements or need to be stored out of sight.