Yakima Racks to Showcase Future Product Line at Outdoor Retailer Summer Market

Yakima Racks recently announced the company will preview its all new range of car and truck rack products, for release in the Spring of 2006, at the Outdoor Retailer Summer Market outdoor industry trade show. The show is scheduled for August in Salt Lake City, Utah. The company also explained it plans to enhance its marketing efforts that will include revamping the Yakima Racks website and product catalog, both of which the company feels to be important touch points.

CEO Jim Clark said, “Retailers and consumers will quickly see the benefits of these recent changes to a brand that already commands strong consumer passion. We will take great care to protect its authentic heritage and legacy of innovation, while taking it to the next level. With great new products and a service model that directly supports the changing needs of our retailers and consumers, Yakima and its retailers are poised for an exciting and successful future.”